Video marketing has emerged as a powerful tool for real estate agents looking to expand their reach and attract potential clients. With platforms like Facebook, YouTube, Instagram and TikTok, agents can showcase properties, demonstrate expertise, and engage with their audience in ways that were previously impossible. Videos on social media get 12 times more shares than text and images combined. However, figuring out what videos to make stumps a lot of agents, which ends up deterring them from starting. Which is why we’re going to explore eight effective ways real estate agents can leverage videos to enhance their marketing efforts and grow their business.
One of the most compelling forms of video content for real estate agents is the testimonial video. By capturing testimonials from satisfied clients, agents can provide authentic insights into their services and build trust with potential customers. These videos allow clients to share their experiences and highlight the agent's expertise, professionalism, and effectiveness. Whether it's a walkthrough of a recently sold property or a discussion about the home-buying process, testimonial videos can showcase the agent's capabilities and attract new clients. These videos are very versatile as well being used for social media posts and stories, landing pages, websites, digital portfolios, and email marketing.
One of the most underrated forms of video in real estate are client directed videos. These are videos sent directly to your clients, specifically for them, either through an email or a text. Whether you're informing a client about a newly listed property perfectly suited to their needs or providing a daily market update, the impact of a personalized video far surpasses that of a generic email. Moreover, these videos can be utilized to convey holiday greetings or offer insights into the neighborhood of interest, fostering a deeper connection between you and your clients. By leveraging client-directed videos, you provide clients with a glimpse into your personality and expertise, fostering familiarity and trust even before meeting in person.
An "About Me" video is a great way for real estate agents to introduce themselves to potential clients and establish a personal connection. By sharing their background, experience, and passion for real estate, agents can give viewers insight into who they are and why they're the right choice to help them buy or sell a home. These videos are best used for landing pages, websites and email marketing. However, agents are also utilizing “about me” videos as pinned posts to the top of their social pages and highlight covers on Instagram.
Educational or informational videos are another valuable tool for real estate agents. These videos are the ones you see all over social media and should be your most consistent form of videos. By sharing tips, advice, and industry insights, agents can position themselves as knowledgeable experts in their field. These videos can cover a range of topics, from market updates to the breakdown of the home buying process. A lot of times, agents can use these educational videos in exchange for followers or even better, contact information. Don’t worry about the editing of these videos as well, it’s best to start recording and posting them, the editing will come later once you get comfortable in front of the camera.
Listing videos are a powerful way for real estate agents to showcase properties and attract potential buyers. They are also a great form of engagement and entertainment for viewers if done correctly. By providing virtual tours of homes, agents can give viewers a detailed look at the property's features and amenities. By creating engaging, entertaining and informative listing videos, agents can capture the attention of potential buyers and increase interest in their properties.
Live streaming has become increasingly popular among real estate agents looking to engage with their audience in real-time. The best part about this form of video is that you don’t need a professional set up for it, just you and your phone. Almost all the social media platforms provide you with the option to go live with a click of a button. Whether it's a Q&A session with viewers, or a property tour, live streaming allows agents to interact with potential clients in a more personal and authentic way.
Real estate agents can use video to highlight local businesses and attractions. By featuring popular restaurants, shops, parks, and other amenities, agents can give potential buyers a sense of the neighborhood's lifestyle and appeal. If you have a favorite restaurant in the area, make a video talking about your first experience there. If you have a park you love, make a video talking about your favorite parts. These videos not only provide valuable information to clients but also demonstrate the agent's knowledge of the area and their commitment to serving their clients' needs. Consider creating short form versions of these videos (30 - 60 seconds) to Facebook and IG and long form versions to YouTube.
Neighborhood videos offer real estate agents an opportunity to showcase the charm, amenities, and lifestyle of specific neighborhoods. You may see these videos all the time without even noticing. By showcasing the unique features and attractions of different neighborhoods, agents can attract potential buyers and help them find the perfect place to call home. Consider highlighting local parks, schools, shops, restaurants, and community events. Many agents start YouTube and Facebook community pages to highlight the community they are working in.
Video marketing offers real estate agents a powerful way to connect with potential clients, showcase properties, and establish themselves as trusted experts in their field. By leveraging these 8 types of videos, agents can effectively engage with their audience and grow their business in today's digital landscape. To get started, pick one of these 8 types of videos. Once you have that mastered, move onto the next one of your choice. The more videos you attempt the more comfortable you will be.